Our Story

Founded in 1981 - Coastal Medix *formerly First Aid Services, LLC is one of the only locally-based providers of San Diego’s finest On-Site Emergency Event Medical Staffing & community wide CPR/First Aid Training. We help make your event a safe, fun and a successful experience for you and your patrons. From EMTs, Athletic Trainers to Registered Nurses and Doctors, we provide safety and emergency care for all types of events.  Our First Aid stations attend to the welfare of more than a million people annually at events in San Diego County and selected regional locations. We provide BLS (basic life saving) care including OTC (over the counter medications), we supply all medical gear, supplies including AED and Wheelchairs too! We collaborate closely with local ambulance agencies to help facilitate transport units if required by your medical plan. Our services also include your Medical Plan if you don't already have one and we work regularly with the Fire Dept. to ensure you're within the proper staffing guidelines. We are the provider of choice for concerts, youth and professional sports, festivals, parades, conventions, caterers, event coordinators, motion picture and television producers, private industry events and military events.

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Our Management

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Karin C Noll

Owner and Chief of Coastal Medix

• Paramedic

Ian Reilly

Medical Director

• Emergency Room Physician

Mary Anderson

Chief of Operations

• Paramedic

Dave Hardenburger

Chief of Emergency Medical Services

Paramedic

Support Team

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Krystal Hinds

Supervisor of Nursing and Field Training

• Registered Nurse

Tony McQuien

Convention Supervisor and Office Assistant

Emergency Medical Technician

Piper Myers

Pechanga Staff Supervisor

Emergency Medical Technician

David Siegel

Frontwave Staff Supervisor

• Emergency Medical Technician

Our Founder

Sheila Goldfarb

For 40 years, From 1981 to 2021 Sheila Goldfarb has owned and operated First Aid Services of San Diego. Providing first aid and medical services for group activities and special events throughout San Diego County. With the guidance of Sheila Goldfarb, her staff of Registered Nurses, Paramedics and EMTs have built a reputation of personalized patient care, professionalism, and a level of consistency, caring and concern that exceeds client expectations.​We wish Sheila a beautiful retirement and we vow to always uphold her standards and then some!